"We are committed to supporting organic production in our ranges.
International cotton production uses only 2.4% of the world's agricultural land but 25% of the world pesticide consumption. A single t-shirt can require about 100-150g of pesticides. This is damaging both for the planet and also for the growers who are exposed to these chemicals. Additionally, producing organically supports bio-diversity in the environment.
We started using organic cotton in 2006 for a small range of T-shirts – just 7 styles. Since then we have increased our use of organic products by introducing over 80 styles which are made from organic materials by 2010. Importantly most of our bedlinen and many other home products are made from organic cotton as well as some of our jeans and food products. We will continue to try to add to this range in the future."